FolkWorld Fairbridge Festival

FolkWorld Fairbridge Festival is an annual family-friendly celebration of folk and world music in a traffic-free, self-contained bushland setting. The creative brief called for a strong visual identity with flexible graphic treatments that would remain relevant over several events. KGM presented a body of work built around a camp of teepees that unfurl and morph into symbols and mythical characters that float and dance through ethereal landscapes. Through dynamic and playful design, the teepees can become the sun and stars, or the leaves of a tree, all while maintaining stylistic consistency across different annual event themes.

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