The Backroads Trail is a community tourism venture in South Western NSW. Developed to promote the area’s rich cultural heritage and natural landscape, it also supports commercial entities in producing products relating to food and wine, along with cultural pursuits. KGM created The Backroads Trail’s visual identity and applied it across associated collateral for the project. The designs feature raw textures that convey a vivid sense of country and strong, friendly typographic treatments that encourage spectator participation.